In the past, the TMIP program has not had marketing material available to describe the program and its services to decision makers and planning practitioners. Products will be similar in style for consistency. Materials to be created include:
1. Program Document - Completed
Desribes the program, its mission, goals and objectives, what we do to decision makers. Very high level overview.
2. Conference Exhibit - Completed
Traveling exhibit for major conferences, meetings. Will be staffed, and include examples of products, brochures and other info for distribution. TMIP was represented at the following 2004 conferences: TRB Annual Mtg 2004, APA Annual Mtg, Upcoming: NARC and AMOP Annual Conferences, TRB 2005.
3. Updated Newsletter - Completed
Revised format and standardization. Newsletters are being produced quarterly.
4. Brochures - Ongoing
Intended to communicate more specifics about program services, activities such as conferences and seminars, and new products such as reports. Geared to the planner/model user. Have completed the following brochures: TMIP Services, Training in Travel Demand Forecasting. Under Development: De-mystifying TRANSIMS.
5. Document Cover format - Completed
New format for all printed and web-publihed TMIP documents
To develop new marketing tools for TMIP
Culp
Ongoing